THE ESSENTIALS
Words: Liam Stretch
Some things go out of fashion, but a well-dressed man is not one of them.
Thankfully, 3 Wise Men at Merivale Mall has been there to ensure the fellas in our lives are in top shape from head to toe.
The brand, started by three mates (you guessed it, the ‘wise men’) back in 2004, was established with the aim to make shirt shopping, in particular, a pleasure and not a chore. All these years and 10 stores throughout the country later, it stocks everything from dress shoes to ties, suits to cufflinks.
Jess, store manager at the brand’s Merivale Mall location, has been with the company for six years and really enjoys being in the heart of Merivale and the mall itself. The warm, contemporary space fits seamlessly into its surroundings.
She cites the brand’s ethos as a reason for her long-time dedication to the high-end brand.
“3 Wise Men’s company values and attitude are what makes the business stand out from the rest. We are encouraged to strive to be the best we can be and acknowledged for our contributions to the company,” she says.
With options across the board in terms of high-end men’s clothing, from casual shirts and chinos to more formal suits, ties, and shoes, Jess believes there is something to suit all tastes and types.
“We target a wide range of customers here, whether you need a new shirt for an important board room meeting, [a] hot date on a Friday night, or something to wear to the Sunday BBQ.”
As spring has sprung and the season of weddings is beginning, Jess said it’s key that men make their mark, and a great outfit is the first step. She says that a complementary suit and shirt combo is the one thing every guy needs for a day of nuptials. One accessory is a must, though – a ‘3 Wise Men leather belt’.
Suits are investment pieces and should serve you well in her opinion, and the way 3 Wise Men does things means that a good suit will work for you beyond the wedding day, business trip, or networking event.
“Our suits are 100 per cent merino wool and come with two pairs of trousers, which doubles the lifetime of the suit,” she says.
On top of this quality, Jess says that customers will be treated right and visitors can expect exceptional and friendly service.
“We all enjoy helping customers find what they are looking for, and we will go above and beyond to ensure this; after all, this is what we do best!”
Jess says relationships are an essential part of the 3 Wise Men ethos – hence many customers have been with them since the brand’s beginning all those years ago in 2004.