Good Kiwi craftsmanship

For 15 years, Felt – Aotearoa’s largest online marketplace for locally made goods and gifts – has ensured that thousands of New Zealand makers have a platform to connect with customers, and in turn, their own businesses are thriving. 

All the makers on Felt, from hobbyists to full-time professionals, have one thing in common: the joy of selling their creations to an ever-growing audience of appreciative buyers. The item you buy on Felt could very well be made by the passionate artist next door or a work-at-home parent. It could be the side hustle of a self-employed designer or the project of a retired carpenter with intricate woodworking talents. 

Jeweller Adele Stewart completed an apprenticeship in gemstone setting straight out of school and set gems for New Zealand’s top jewellers for the following 18 years. Eight years ago, she started a shop on Felt. “Felt has been there from the start of my business. They have helped me grow to be full-time, making my own designs.” 

Founded in 2007 by Cantabrian creative Lucy Arnold, Felt is still proudly New Zealand owned and based in Christchurch. Makers on Felt collectively make more than $1 million in sales every year, showing that Aotearoa clearly backs the ethos of buying beautiful, high-quality products direct from the maker. 

Designer Cat McKay, owner of Wellington-based shop Natty, did a happy dance when she made her 1000th sale on Felt. “Felt has been so great at championing NZ made, it’s a one-stop shop for anyone, and you really get the feeling that customers who buy through Felt are big supporters of NZ creatives. It’s so encouraging as a small business to get that support.” 

Lucy and the team behind Felt believe that craftsmanship should be nurtured and valued. “Felt supports makers in making an income from their work and continuing to develop and hone their skills. By buying on Felt, you’re nurturing local creativity, investing in your community, and celebrating Kiwi ingenuity. That’s an epic way to shop!” 

Browse the Christmas Gift Guide at felt.nz