Create the wardrobe you love
High-quality, well-designed clothes will be loved – and loved clothes last.
Aletheia Apparel began with the goal of making long-lasting, well-fitting, versatile clothing that is as unique as its wearer. Limited production ensures Aletheia’s customers stand out in a crowd. The quality workmanship means their brand values of exclusivity and outstanding quality are never compromised.
Distinct from typical women’s fashion, Aletheia Apparel provides an altruistic purpose; every purchase includes a donation to the New Zealand Cancer Society – whether one of their Megan hats or a monetary donation.
Carefully chosen designs are offered in two collections each year. For each garment, design elements are selected, and options for custom sizing allow for every garment to be as individual as its wearer. Ethically made in the Canterbury region, choosing to produce made-to-order avoids waste from overproducing sizes and colours that don’t sell. Although the lead time for garments can take up to four weeks, wardrobes are cut, sewn, and finished with a close eye on detail and quality.
Mandy Fleener is the maker behind the label. Aletheia is the Greek word for “truth” and highlights the truth expressed in fit, style, and service that Mandy strives to provide.
“I love the creative process, the challenge of working through unique body issues, and the joy of true beauty. It’s fantastic being able to do this and support people affected by cancer. I would love to do more!”
As a small brand, Aletheia may not be everything to everyone. Still, Mandy is confident in the efforts being put forth to educate and inspire already thoughtful customers into becoming more conscious consumers by buying fewer, higher-quality pieces that stand the test of time.
Aletheia Apparel is meant to be loved and worn over and over again, helping form the ethos of the brand: Create the wardrobe you love!