Purveyors of happiness
Crowe & Co, run by Sherry Harvey, is one of New Zealand’s most sought-after gift providers.
The luxury, affordable gifting business based out of Christchurch began in an unlikely but very Kiwi way.
It started with Audrey Crowe, Sherry’s grandmother and the brand’s namesake. In her humble Auckland kitchen in the 1970s, she baked a fruitcake that was so good that word spread around town, eventually leading to ‘Aud’s Fruitcakes’ becoming a favourite seasonal gift.
In 2013, when Audrey put down her mixing spoon, Sherry, who was working as a television producer in Melbourne at the time, was asked to take on the mantle.
Sherry and her husband kept the business running from their home in Melbourne and would come to Auckland each Christmas season to deliver the cakes. Realising its potential, Sherry’s first step, helped by her expertise in advertising, was to turn it into a legitimate brand; Crowe and Co Foods was born. In 2015 her family moved back to New Zealand.
A move to Christchurch was a catalyst for directing the company towards the broader gifting sector.
Fast forward to 2023, Sherry has grown Crowe & Co into a major player in the premium gift sector, developing a network of clients and suppliers.
She now has a range of around 80 themed gift boxes and the option for bespoke gifting.
This success is down to Sherry’s tailored approach, meaning offerings can be made entirely unique for a client. Whether it’s a small business looking to impress its clients or a large corporation looking for a special gift for its executives, she has the experience and expertise to deliver exactly what her clients need – including bespoke branding.
Sherry says that the secret to this is “providing happiness” and “creating memories” by including elements that elongate the feeling of joy when being given a gift.
This has been noticed by her corporate clients.
“We pride ourselves in providing a high-end corporate gifting service, taking a problem off their hands, and bringing their gifting plan to life.”
Gift boxes contain premium products from champagne to chocolate, health and beauty products, candles, beautiful gold and silver beaded wooden trays and for the Christmas boxes, Aud’s fruitcake – still made to the original recipe.
They have a great range of gift boxes for any occasion – whether it’s a corporate gift, birthday or anniversary, or a ‘thinking of you’ box. There are even popular options for children like the ‘Bath Time’ and the ‘Box of Fun’, or those just for a night out like ‘Margarita Moment’. Also, proving a hit is an option to build your own. In the ‘Build Your Own Box’ section, you’re guided through a range of premium products and everything you need to construct the perfect gift for any person.
As Crowe & Co continues to grow, spurred on by Sherry’s entrepreneurial spirit, one thing will stay at the core of the business – its commitment to quality.