Engineered for generations
At Swanndri, they believe that true quality is more than just durability – it’s the ability to endure, adapt, and continue to serve.
Starting in March 2025, Swanndri is taking a small but meaningful step toward sustainability and customer care by including a wool repair patch with every wool jacket and bush shirt they sell. This initiative ensures the garments continue to be ‘Engineered for Generations’, a principle that has guided Swanndri for over a century.
This swatch of wool, crafted in the same high-quality fabric as the garment itself, allows their customers to easily repair small holes or tears. Whether from a rugged day on the farm, an uncomfortable encounter with barbed wire, or simply from years of wear, these patches will enable you to extend the life of your beloved Swanndri garment without compromising its integrity. By attaching the patch to their garments’ swing tickets, they ensure it’s always within reach when needed.
The inspiration for this initiative came directly from their customers.
“Many of you have shared stories of Swanndri garments passed down through generations, worn proudly as symbols of quality, tradition, and resilience. These tales of longevity resonate deeply with us and reinforce our commitment to making products that last. In today’s fast-paced world of disposable fashion, they aim to stand apart by fostering a culture of repair and reuse,” says Darren Barry, Head of Design at Swanndri.
By extending the life of their garments, they also help to reduce waste and support a more circular economy. Offering a practical solution to everyday wear and tear not only reduces the environmental impact of their clothing but also strengthens the bond between Swanndri and the community.
Repairing your jacket is straightforward. A needle, some thread, and a little care are all it takes to restore your garment to its former glory. This simple act of maintenance ensures your Swanni remains a trusted companion through countless adventures.
“As we expand this initiative, including repair patches with our wool luggage from Summer 2025, we hope to inspire others in the industry to embrace similar practices. Together, we can champion a future where fashion values quality, responsibility, and timeless design.”
“Because at Swanndri, we don’t just make garments; we create lifelong companions.”